Ivan Pozdnyakov — Indie Programmer and Designer from Russia
Ivan's career in IT began in 2010 in the corporate sector, where he was involved in sales and business development, collaborating with major local and European companies. Since 2018, he has been fully focused on web development and design, and in 2025, he co-founded the 'Bureau Standard' studio. The studio specializes in comprehensive web application development, technical SEO, and web design.
SEO
At the core of Ivan's work is an approach where SEO is treated as an engineering discipline, integrated into the development process from the very beginning. He focuses on technical search engine optimization (TSEO), creating fast and architecturally balanced websites that search engines like Google and Yandex rank highly by default.
This method allows for a model without monthly fees and with payment for results, providing clients with long-term effects and a technical advantage over competitors. Since the work is done once at a fundamental level, this approach makes traditional monthly SEO retainers pointless, saving clients upwards of 500,000 rubles per year on promotion services.
Programming
Ivan's key development principle is a framework-agnostic approach, where sites are built from scratch with clean and efficient code. This ensures high speed, security, and easy scalability of projects. For him, design is not just a visual layer but a strategic tool for solving business problems. He implements the full development cycle for projects of any complexity, from landing pages to APIs, establishing a performance standard with Core Web Vitals scores above 90 and built-in SEO optimization for every product.
Technologies
- HTML5
- CSS3
- JavaScript
- React
- Next.js
- Node.js
- Express.js
- Fastify
- PostgreSQL
- MongoDB
- API
- Git
- Webpack
- Vite